CRM
Business IntelligenceEvery organization has customer information, but market leaders and top performers create value from their data through business intelligence. These companies have true insight into what their customers want today and what will keep them loyal tomorrow. They know...Who their most valuable customers and best prospects are — with detailed views on their characteristics, behaviors and preferences What’s the most profitable way to serve all types of customers When and how to up-sell and cross-sell and when not to Which are the most persuasive marketing messages for each type of customer How well they’re performing, using both leading indicators and customized data How changes in territory alignment or organizational structures will impact performance What threats or opportunities are emerging while there’s still time to move proactively.
Unisys Business Intelligence services help financial services, public sector, transportation, life sciences, telecommunications, consumer products and retail organizations achieve this level of insight and improve performance in marketing, sales, service and CRM. Specifically, we offer solutions to assess and model field sales and service organizations and to provide mobile executives real-time access to key performance indicators and critical business information. The benefits include...Increased sales force productivity and effectiveness Enhanced campaign management and channel alignment Stronger customer loyalty and satisfaction Better predictive modeling capabilities Increased ROI from current systems and applications Improved alignment of operational metrics and corporate strategies More efficient reporting capabilities Increased IT security and anti-fraud capabilities
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