Business Intelligence Functions and Features

Unisys Business Intelligence services help life sciences organizations:

• Gain clear, unified 360-degree customer views, incorporating data from multiple sources and applications.
• Clearly assess current marketing, sales, service and CRM performance against key performance indicators (KPIs).
• Quantify short- and long-term customer value with enhanced segmentation and targeting.
• Optimize marketing campaigns and new product launches with advanced scenario modeling.
• Identify the most persuasive customer messages — right message, right customer, right channel, right time — and personalize services.
• Integrate new and existing applications and repositories based on data standards and streamlined processes.
• Access KPIs, leading indicators, actual performance vs. forecasts and other customized data in easy-to-use dashboards.
• Use automated workflow, alerts and exception triggers to establish real-time decision support and increase operational agility.
• Capture customer feedback and data from the field and structure it, based on high-quality standardization, for future mining.

Find out how Business Intelligence can help your business. Contact Unisys today.